Talking with the Groundswell

There are different ways to get talking to the groundswell. The following four techniques have been the most popular ones to use to talk to the groundswell.

1.   Post a viral video

This is simple. Just put a video online and allow people to share it. But before doing that, it is important for you to learn a few things.

–          Get training: There are thousands of online references that you can use to learn how to use video or upload a youtube video. Take advantage of this! Most of these references are free to the end user and do not take much time to review

–          Worry free about budget: Your video does not need to be the highest quality and look like you spent thousands investing in it. Some of the best videos come from a digital camera or include voice over images.

–          Buy a video editing program: A lot of computers today come with a video editing system, however if you don’t have one, you can probably find one for fairly cheap out there!

–          Try doing it: The best way to learn how to make a video is to go ahead and do it. Worst case scenario, you learn something new!

The following video is a compilation of videos that have gone viral.

 2.  Engage in social networks and user-generated content sites.

Create personal social networking sites like Facebook is a step to put your brand name out to the public. It is hard though to turn it into a conversation, therefore it is important to engage in a conversation with your customers using the social networks. In many cases it is possible for the conversation to happen without you being involve and it can result is a positive result.

User generated content site includes all digital media technologies such as question-answer databases, digital video, blogging, podcasting, forums, review-sites, social networking, mobile phone photography and wikis.

3.  Join the blogosphere

It is important to educate and empower your employees and executives to write blogs that relate to your business and products. It is essential to listen and respond to others blogs because you are on top of what is happening out there. For example HP uses different blogs for the products that it sells. HP has benefited from using blogs because customers are being helped. The dialogue between the representatives from HP and the customers is frequent and diverse with many updates.

4. Create a community.

Creating a community allows you to engage the customers and to create value for them. They can help you to spread your message about your company or your product. For example Procter and gamble manage to create a community with young girls explaining to them everything that they deal with.   


About Juan Carlos Toro

Juan Carlos Toro, born and raised in Colombia, arrived to Canada on August 11, 2005. He took Language Instructions for Newcomers (LINC), English as a Second Language (ESL), and Upgrade at NorQuest College from 2006 to 2008. During his studies at Norquest College, Juan Carlos was involved on different extracurricular activities such as student council representative, student ambassador program, and the academic council committee. During his time at Norquest, he received the Shine Award two times in recognition for inspiring fellow classmates through efforts, attitude and commitment; the ESL Scholarship in recognition for outstanding leadership in the classroom and community; and the Student Ambassador Award in recognition of being an exceptional member of the Student Ambassador Program. Currently, he is going to NAIT and he is finishing his fourth year of the Bachelor of Business Administration with emphasis in Human Resources Management. He is in the Dean’s Honour Roll at NAIT, in recognition of scholastic achievements in first and second and third year of his studies. He also received the Jason Lang Scholarship in 2010 and 2011 in recognition of his academic achievements. He volunteered as a grade two teacher assistant at Homesteader School in Edmonton. During the summers of 2009 and 2010, he worked as a summer student with the Edmonton Mennonite Center for Newcomers promoting a community diversity project called Safe Harbour: Respect for all, and developing a marketing plan. In the summer of 2011, he worked for Statistics Canada as an enumerator, for census Canada. Currently, he volunteers as a treasurer at his church, as a treasurer and adjuster for the Mennonite Mutual Insurance.
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